02Strategize

Give the brand a point of view before giving it more advertising. “Odysseys Await” reframed Sperry around curiosity and movement, then defined a new audience—Intrepids—who could carry that idea with credibility.

03Execute

We rebuilt the visual language, introduced new product and launched a 60-second film supported by print, digital and social. Every part of the system moved Sperry away from uniform and toward invitation.

04Sustain

The Odyssey Project kept the idea moving through real journeys led by people who embodied it. Each ambassador received a custom shoebox, a pair of Sperrys and an individual itinerary.

The result

Among people who saw the Odyssey Project content, 59% said it improved their perception of Sperry. The repositioning had proof, not just a line.

Viewers reporting improved brand perception

59%

Ambassadors activating the idea

80

02Strategize

Make the category’s behavior impossible to ignore by moving it somewhere everyone understands. If hidden wireless fees showed up on a one-dollar burger, the unfairness would explain itself.

03Execute

At Brain Freeze in Whitewater, Wisconsin, a hidden-camera drive-thru charged real customers $12 to “activate the cook,” $2 for the bun and other invented fees. Their unscripted reactions became the “Upgrade to Fair” film.

The result

The work translated an abstract category problem into a familiar human moment: if the pricing felt ridiculous at lunch, it should feel ridiculous on a phone bill.

02Strategize

Connect Mars Petcare’s initiatives to one human idea: protecting the future of pet care means protecting the next generation of veterinary professionals and giving their ambition a viable path forward.

03Execute

“The Next Generation” follows a child’s instinct to care for animals into the profession’s future. The 60-second film grounds that promise in real initiatives, including predictive diagnostics, education support and debt relief.

04Sustain

A second film, “The Future,” extended the platform from recruiting new talent to showing how technology can help the profession deliver better care.

The result

The work made a complex industry challenge personal: the future of healthier pets depends on the people, tools and systems behind their care.

02Strategize

Build one sharp idea around the “phase fallacy.” A teenager’s interests, appearance and social world can change quickly; depression and anxiety should not be dismissed as another passing identity.

03Execute

We made two compact films for the speed and intimacy of social. “Phases” speaks to parents through a repeated visual transformation; “Stressors” gives teens language for pressure that keeps accumulating.

The result

The work made the service relevant without pretending to diagnose the audience. Each film recognizes a different barrier to asking for help and points toward a credible next step.

02Strategize

Put product second and lived experience first. We looked for young riders carrying western tradition forward, then used their discipline, risk and community to make “The Standard of the West” current.

03Execute

Outside Los Angeles, retired professional rider Mikey Chaffin runs AK Bucking Bulls from his backyard. We worked with the Chaffin family and its young riders to capture the preparation, trust and consequences behind the arena.

The result

The film earns the brand’s place by documenting a real community rather than borrowing its surface. Justin appears as equipment for the life, not a costume for the camera.

02Strategize

Change the audience without changing the standard. Instead of apologizing for the category, the launch would frame Cayenne as a Porsche that opened the brand’s performance to more people and more situations.

03Execute

The launch campaign took Cayenne beyond the enthusiast press and introduced a wider audience to the engineering, capability and performance case. It gave prospective buyers a reason to enter Porsche through a new door.

The result

Only one in five buyers already owned a Porsche. First-generation sales reached nearly 35,000 a year against a 25,000 forecast, and more than one million Cayennes have since been built.

02Strategize

Turn the product truth into the launch idea: “Code Anywhere.” Show that a phone could be a serious creative tool, then make the freedom of building on it feel immediate and culturally legible.

03Execute

We led concept and script through production, post and visual effects. A one-minute launch film made coding mobile through unexpected places and bodies, with shorter edits built for social distribution.

04Sustain

We stayed with the product as it evolved. “Themes,” “Make an App for That” and “Agent V2” extended the story from mobile coding to building and publishing through natural language.

The result

The launch brought in more than 150,000 users in 30 days. The larger platform gave Replit a repeatable way to make each new capability feel open to more people.